THE NEW TOP-RATED SPANISH LANGUAGE SYNDICATED MORNING SHOW IS GROWING IN POPULARITY ACROSS KEY HISPANIC MARKETS AND CAN NOW BE HEARD IN SAN ANTONIO, SAN DIEGO, BAKERSFIELD, CHICO-REDDING, CORPUS CHRISTI, LAREDO AND YUMA
MIAMI, FL. (February 23, 2021)—AIRE Radio Networks, the largest minority certified Spanish Language radio network in the country and the official radio network of Spanish Broadcasting System, announced today that its highly rated syndicated morning show, “Al Aire Con El Terrible”, expands its coverage and can now be heard across 15 top Hispanic markets.
“Al Aire con El Terrible” was launched through AIRE Radio Networks-Spanish Broadcasting System back in August 2018 and is hosted by one of the most influential Latin radio personalities, Alberto “El Terry” Cortez. A listener favorite, “Al Aire Con El Terrible”, is becoming widely recognized for uplifting and empowering the Hispanic community through music and laughter.
The program includes a variety of engaging segments that connect with Hispanic consumers such as community highlights, stories and words of empowerment, interviews with Latin artists and celebrities, international news, celebrity gossip, jokes, as well as tentpole segments like Mini Terry, El Pesado de Sinaloa, Citripio Perez, Segmento Deportivo, El Anónimo, El Detective, El Doctor J, Sexologa Eugenia Flores. Each break of the show includes a mix of the biggest Regional Mexican music hits.
“El Terry is a unique influencer who has consistently driven ratings on our owned-and-operated audio stations in Los Angeles, San Francisco and Chicago. His success comes through his hard work in developing engaging, cultural and empowering content that speaks to the Hispanic community,” said Elisa Torres, EVP, AIRE Radio Networks and Spanish Broadcasting System National Sales. “The response to his show since we launched has been exceptional and the demand to carry and advertise within the program continues to surge. We’re very excited to witness the growth of Al Aire con El Terrible.”
“The partnership with AIRE Radio Networks and Spanish Broadcasting System has been remarkable. I’m so grateful to have a robust platform where I can empower Hispanic listeners across the nation every day,” said Alberto “Terry” Cortez, the host of Al Aire con El Terrible. “We’re living through challenging times and the biggest reward is knowing that I have played a role helping our people start their day with laughter and positivity.”
“Al AIRE con El Terrible” also has a variety of digital and social extensions such as his self-titled podcast on the LaMusica App, the #1 Hispanic Streaming App and El Terrible’s Facebook, Twitter and Instagram pages.
For all syndication inquiries and details, contact Blanca Navas, Vice President, Affiliate Sales at bnavas@aireradionetworks.com.
About Terry “El Terrible” Cortez
Alberto “El Terrible” Cortez has been in the entertainment business for years inspiring the U.S. Hispanic community to grow personally and professionally. Well known for speaking about topics that matter the most, even when nobody wants to talk about them, El Terrible thrives on bringing out the best of in his listeners. Cortez is innovating, funny and is also known for his originality. When El Terrible is not busy being hosting Al Aire con El Terrible, he enjoys spending time with his family, soccer and local wrestling.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including La Musica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists. For more information, visit us online at www.spanishbroadcasting.com.