Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, Orlando, Tampa and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists. SBS also provides digital marketing solutions through DigIdea, a pure-play digital marketing department.
SBS was founded in 1983 and incorporated in the State of Delaware in 1994. Since our formation, through top-ten market acquisitions, an intense focus on programming, promotions and successful cost management, we have grown into the nation’s largest Hispanic radio controlled broadcaster.
We are committed to creating value for our shareholders by growing our ratings and revenue share across all of our markets.
Mission Statement
As a pioneer in Spanish-language radio, SBS has always been at the forefront of the evolution of Hispanic entertainment in the U.S. As technology evolves and the boundaries of all media intersect among new and as yet unexplored frontiers, SBS intends to exploit its proprietary content on terrestrial and satellite radio, television, the internet and wireless modes of distribution. We continue our quest to create unique, high-quality branded entertainment for the Hispanic consumer. Our exceptional growth on the web with LaMusica.com and the encouraging initial results achieved with the launch of Mega TV are examples of SBS’ long-term strategy, i.e., the ability to create and disseminate content across multiple platforms enabling us to maximize revenue and expand our brands. As always, we continue to maintain our leadership position in today’s (and tomorrow’s) U.S. Hispanic market.