Starting Monday, July 20, Ismael Cala will have a new fun show on MegaTV prime time

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Monday to Friday at 10pm, the program will have guests, analysis, discussions on current events, fascinating stories, and a forum to put our current reality into context. It will be broadcast throughout the entire United States

MIAMI, FL. (July 14, 2020)—MegaTV television network property of Spanish Broadcasting System, Inc. (“SBS“) (OTCQX: SBSAA), the leading Minority certified, Hispanic multimedia and entertainment company in the U.S today announced that staring Monday, July 20, the respected journalist Ismael Cala will debut his new show “CALA” on MegaTV throughout the United States.

From Monday to Friday at 10pm (EST) in the evening, the program will have guests, analysis, discussions on current events, fascinating stories, and a forum to put our current reality into context.

“It will be one hour of information, not saturation. An intimate space where we go over what is happening currently, with an absorbing, taboo-free vision of the future. Positive journalism and entertainment in an audacious, agile, analytical, and bold combination. We want to create awareness and inject hope in a world that so desperately needs it, and to be astonished by the adventure,” Ismael Cala explained.

For MegaTV, this new project of televised and digital content with Ismael Cala “marks a before and after.”

“Ismael has many skills in the world of entertainment that the world does not know about, and in this program they will have the chance to see and personally experience a variety show with an innovative format that captures the magic and great journalistic maturity of this veteran communicator. Having someone like CALA in our SBS/MEGA TV family is really another key piece in the solid growth of our stellar evening block of shows,” said José R. Pérez, vice president of programming of MegaTV.

Amer Mercado, the executive producer, said, “Working with Ismael Cala is a dream come true. It is a privilege and a huge responsibility to manage such an ambitious project in the midst of the challenge we are experiencing globally. Through the show we hope people will see and get to know Ismael in his most genuine state, and we hope to bring viewers a breath of hope in a friendly, fun and entertaining format.”

In his invitation to television viewers, Amer added, “Prepare to be surprised every night, since the playfulness, journalistic experience, sense of humor, and the genuine personality and humanity of Cala will be the best choice to go to bed in the best way.”

CALA will be broadcast Monday to Friday, at the following times:

Miami: 10:00 pm
US National: 10:00 pm ET / 9:00 pm CT/ 7:00 pm PT

ABOUT ISMAEL CALA

Life and business strategist. For five and a half years, Ismael Cala hosted the show CALA at prime time on CNN en Español. Businessman and social entrepreneur. Author of eight best-selling books in the areas of leadership, enterprise and personal development, including “El poder de escuchar,” (The Power of Listening), and “Despierta con Cala” (Awaken with Cala). Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He is coauthor of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at the University of York in Toronto and has a diploma from Seneca College in Television Production. He is president and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and ‘Movimiento’ format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 300 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists. For more information, visit us online at www.spanishbroadcasting.com.

Media Contact SBS:

Vladimir Gomez

VP, Corporate Communications

vgomez@sbscorporate.com

(786) 394-9000 Ext. 1144

Media Statement from Spanish Broadcasting System (SBS)

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About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 275 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

 

Media Contact SBS:

Vladimir Gomez

VP, Corporate Communications

vgomez@sbscorporate.com

(786) 394-9000 Ext. 1144

 

SPANISH BROADCASTING SYSTEM APPOINTS MAIRE MASON TO VICE PRESIDENT, GENERAL MANAGER OF THE NEW YORK MARKET

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VETERAN RADIO EXECUTIVE WITH 30 YEARS OF EXPERIENCE

New York, NY. (February 28, 2018)— Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTCQX: SBSAA) is pleased to announce the appointment of Maire Mason as Vice President, General Manager of the New York market, WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM. Mrs. Mason will lead the Company’s NY-based sales teams across Radio, Digital and Experiential Marketing. In this role, Mrs. Mason will work closely with clients in the tri-state area to help them engage our audience and implement effective advertising and sales strategies to meet evolving market trends. Mrs. Mason will continue to be based in New York and will report to Albert Rodriguez, COO of SBS.

Most recently, Mason served as Vice President, General Manager leading advertising sales operations in New York for Cumulus Radio. Previously, she served as Director of Sales and Marketing for Merlin Media LLC. From 2009 to 2011 she served as General Manager of Univision Communications Inc, as well as the Vice President, General Manager of CBS Radio Inc. Mrs. Mason is an accomplished executive with 30+ years of media experience. Exceptional work ethic, combined with relentless desire to win, has fueled consistent gains in revenue, profit and market share throughout her career.

“Maire is the consummate ad sales executive and one of the most driven and creative leaders on our Sales team now in New York. She’s a veteran of the business who comes to the role with passion and deep experience that will elevate how we serve our clients in the area. New York is a highly competitive market and Maire is the kind of Sales leader our team needs to meet the rapidly changing advertising landscape” said Albert Rodriguez, COO of SBS. “Her understanding of our diverse audience will ensure we continue to push barriers while delivering strategic results to make a lasting difference with our clients.

“I am thrilled to become an integral member of SBS NY, the nation’s leading Spanish-language broadcast stations,” said Mrs. Mason. “Given the vast success of SBS’s programming lineup, and the impressive progress of the Company on all fronts, this is clearly a wonderful time to be at the nation’s preeminent Spanish-language media company. I look forward to working with SBS’s well-respected staff as well as New York’s talented management team as we continue to build upon the Network’s success.”

She holds a bachelor’s degree of Arts in Psychology from Immaculata College, and was recognized twice on the “Most Influential Women in Radio” list compiled by trade magazine, Radio Ink.

# # #

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 300 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

Media Contact SBS: 

Vladimir Gomez, vgomez@sbscorporate.com, (786) 470-1644.

 

AIRE RADIO NETWORKS CONTINUES TO DELIVER SOLID RATINGS GROWTH

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THE RELEASE OF NIELSEN’S AUDIO DMA FALL ’16 BOOK REVEALS DOUBLE-DIGIT INCREASES ACROSS ALL DAYPARTS WITH KEY DEMOS
Miami, FL. (April 17, 2017)—AIRE Radio Networks, the largest minority certified Spanish Language radio network and the official radio network of Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA), announced today its consistent ratings growth with significant double-digit year-to-year increases across all day-parts with key demos, HA18-49 and HA25-54, based on the latest release of Nielsen’s Audio DMA Fall 2016 book.

ADVANTAGE, AIRE Radio Networks’ premiere network, dominates the Spanish-Language audio network landscape with a solid 2.0 midday rating among HA 18-49, outperforming all of its competitors.

“We could not be more pleased with the latest Nielsen Audio DMA Fall 2016 book results,” said Elisa Torres, EVP AIRE Radio Networks. “In a short period of time, we have been able to build one of the fastest growing Spanish-Language radio networks in the market. The fact that we continue to gain momentum in the market and have been able to outperform our competitors in optimal day-parts, is a clear indication that our strategy of building audio platforms tailored to the behaviors and interest of U.S. Hispanic consumers is working.”

Additionally, AIRE’s syndicated radio program, Por El Placer de Vivir, hosted by Dr. Cesar Lozano, follows the same ratings growth trajectory with double-digit increases among HA18-49 and HA25-54. The program also produced triple digit increases within top Hispanic markets.

*Source: Nielsen Audio DMA, Fall 2015, Fall 2016; Advantage Network; Various by Daypart; HA18-49 & HA25-54

*Source: Nielsen Audio DMA, Spring 2016, Fall 2016; Advantage Network; Various by Daypart; HA18-49 & HA25-54

About Spanish Broadcasting System and AIRE Radio Networks

Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites and LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at spanishbroadcasting.com.

 

MEDIA CONTACT FOR SBS:

Vladimir Gomez

Director of Communications & National Promotions

vgomez@sbscorporate.com

(786) 470-1644

Brad Edwards

Brainerd Communicators, Inc.

edwards@braincomm.com

(212) 986-6667

For more information about AIRE Radio Networks, contact Elisa Torres at 786.470.1624 or etorres@aireradionetworks.com.

TARGETSPOT BECOMES THE EXCLUSIVE STREAMING SALES NETWORK FOR SPANISH BROADCASTING SYSTEM

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New York, N.Y. (February 15, 2017)—TargetSpot, the largest and most advanced digital audio ad network is announcing today an exclusive network partnership with Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA), the largest publicly-traded Hispanic-controlled media and entertainment company in the United States.

SBS and TargetSpot agreed today that Targetspot will be the exclusive third party sales network for all of SBS’s Spanish Radio streaming inventory.

97% of all US Hispanic Americans are reached by radio every week, the highest penetration that Nielsen measures across demographics, ethnicities and platforms. According to a survey executed by Oh!Panel in May 2016, the average US Hispanic listener spends at least two to three hours a day with Internet radio. The survey also looked at the role of advertising, revealing that 69% of respondents have bought at least one product pitched on online radio in the past year. An even more impressive 44% said they have bought between two and five products advertised in online radio.

Thanks to this partnership, SBS will have access to the most advanced targeting technology of the TargetSpot network as well as the most effective network sales extension to monetize their audience. The expanded partnership gives TargetSpot one of the largest footprints among Hispanics in digital audio and enables its advertising partners to reach millions of additional Hispanic listeners across multiple devices.

“SBS has been an amazing partner in the past and we are very happy to become closer. They have strong brands and the most dynamic and innovative strategy in terms of digital audio, TargetSpot is proud to be part of that strategy. The Hispanic consumer is young and connected, and music is central to their lifestyle and culture. Brands can’t afford to play catch up because this audience is too savvy and typically ahead of the general market in terms of media trends. That’s why we’re continuing to strengthen our partnerships with the leading Hispanic media groups such as SBS to make sure we can help brands keep up with this fast moving audience”, says Thierry Ascarez – Chief Business Development Manager at TargetSpot.

“With this announcement, we emphasize our commitment in growing our strategic partnership with TargetSpot. SBS, throughout the years has consistently led the US Hispanic marketplace with proven and revolutionary audio brands inside the space. Our aggressive digital strategy has continued to play a vital role for our present and future growth. This leads to a constant drive for further development, across all of our product offerings. This commitment to innovate and serve our listening audience, in addition to client partners alike remains ever constant. With this in mind, we feel there is no one better suited than Target Spot to help us best monetize our streaming inventory.” says Eric Garcia Chief Radio Revenue Officer and General Manager of SBS New York.

About TargetSpot

TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences across desktop, mobile and connected devices. Advertisers work with TargetSpot to reach more than one third of all digital audio listeners [over 50 Million people] however and wherever they listen through high-impact audio, display, and pre-roll video, and branded content advertising solutions. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 distribution partners. TargetSpot is a unit of Vivendi Village, part of Vivendi, the global media and content group. www.targetspot.com

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at spanishbroadcasting.com.

 

MEDIA CONTACT FOR SBS:

Vladimir Gomez

Director of Communications & National Promotions

vgomez@sbscorporate.com

(786) 470-1644

MEDIA CONTACT FOR TARGETSPOT:

www.targetspot.com

Christine Hill

christine.hill@targetspot.com