Starting Monday, July 20, Ismael Cala will have a new fun show on MegaTV prime time

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Monday to Friday at 10pm, the program will have guests, analysis, discussions on current events, fascinating stories, and a forum to put our current reality into context. It will be broadcast throughout the entire United States

MIAMI, FL. (July 14, 2020)—MegaTV television network property of Spanish Broadcasting System, Inc. (“SBS“) (OTCQX: SBSAA), the leading Minority certified, Hispanic multimedia and entertainment company in the U.S today announced that staring Monday, July 20, the respected journalist Ismael Cala will debut his new show “CALA” on MegaTV throughout the United States.

From Monday to Friday at 10pm (EST) in the evening, the program will have guests, analysis, discussions on current events, fascinating stories, and a forum to put our current reality into context.

“It will be one hour of information, not saturation. An intimate space where we go over what is happening currently, with an absorbing, taboo-free vision of the future. Positive journalism and entertainment in an audacious, agile, analytical, and bold combination. We want to create awareness and inject hope in a world that so desperately needs it, and to be astonished by the adventure,” Ismael Cala explained.

For MegaTV, this new project of televised and digital content with Ismael Cala “marks a before and after.”

“Ismael has many skills in the world of entertainment that the world does not know about, and in this program they will have the chance to see and personally experience a variety show with an innovative format that captures the magic and great journalistic maturity of this veteran communicator. Having someone like CALA in our SBS/MEGA TV family is really another key piece in the solid growth of our stellar evening block of shows,” said José R. Pérez, vice president of programming of MegaTV.

Amer Mercado, the executive producer, said, “Working with Ismael Cala is a dream come true. It is a privilege and a huge responsibility to manage such an ambitious project in the midst of the challenge we are experiencing globally. Through the show we hope people will see and get to know Ismael in his most genuine state, and we hope to bring viewers a breath of hope in a friendly, fun and entertaining format.”

In his invitation to television viewers, Amer added, “Prepare to be surprised every night, since the playfulness, journalistic experience, sense of humor, and the genuine personality and humanity of Cala will be the best choice to go to bed in the best way.”

CALA will be broadcast Monday to Friday, at the following times:

Miami: 10:00 pm
US National: 10:00 pm ET / 9:00 pm CT/ 7:00 pm PT

ABOUT ISMAEL CALA

Life and business strategist. For five and a half years, Ismael Cala hosted the show CALA at prime time on CNN en Español. Businessman and social entrepreneur. Author of eight best-selling books in the areas of leadership, enterprise and personal development, including “El poder de escuchar,” (The Power of Listening), and “Despierta con Cala” (Awaken with Cala). Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He is coauthor of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at the University of York in Toronto and has a diploma from Seneca College in Television Production. He is president and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and ‘Movimiento’ format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 300 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists. For more information, visit us online at www.spanishbroadcasting.com.

Media Contact SBS:

Vladimir Gomez

VP, Corporate Communications

vgomez@sbscorporate.com

(786) 394-9000 Ext. 1144

Media Statement from Spanish Broadcasting System (SBS)

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About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 275 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

 

Media Contact SBS:

Vladimir Gomez

VP, Corporate Communications

vgomez@sbscorporate.com

(786) 394-9000 Ext. 1144

 

TARGETSPOT BECOMES THE EXCLUSIVE STREAMING SALES NETWORK FOR SPANISH BROADCASTING SYSTEM

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New York, N.Y. (February 15, 2017)—TargetSpot, the largest and most advanced digital audio ad network is announcing today an exclusive network partnership with Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA), the largest publicly-traded Hispanic-controlled media and entertainment company in the United States.

SBS and TargetSpot agreed today that Targetspot will be the exclusive third party sales network for all of SBS’s Spanish Radio streaming inventory.

97% of all US Hispanic Americans are reached by radio every week, the highest penetration that Nielsen measures across demographics, ethnicities and platforms. According to a survey executed by Oh!Panel in May 2016, the average US Hispanic listener spends at least two to three hours a day with Internet radio. The survey also looked at the role of advertising, revealing that 69% of respondents have bought at least one product pitched on online radio in the past year. An even more impressive 44% said they have bought between two and five products advertised in online radio.

Thanks to this partnership, SBS will have access to the most advanced targeting technology of the TargetSpot network as well as the most effective network sales extension to monetize their audience. The expanded partnership gives TargetSpot one of the largest footprints among Hispanics in digital audio and enables its advertising partners to reach millions of additional Hispanic listeners across multiple devices.

“SBS has been an amazing partner in the past and we are very happy to become closer. They have strong brands and the most dynamic and innovative strategy in terms of digital audio, TargetSpot is proud to be part of that strategy. The Hispanic consumer is young and connected, and music is central to their lifestyle and culture. Brands can’t afford to play catch up because this audience is too savvy and typically ahead of the general market in terms of media trends. That’s why we’re continuing to strengthen our partnerships with the leading Hispanic media groups such as SBS to make sure we can help brands keep up with this fast moving audience”, says Thierry Ascarez – Chief Business Development Manager at TargetSpot.

“With this announcement, we emphasize our commitment in growing our strategic partnership with TargetSpot. SBS, throughout the years has consistently led the US Hispanic marketplace with proven and revolutionary audio brands inside the space. Our aggressive digital strategy has continued to play a vital role for our present and future growth. This leads to a constant drive for further development, across all of our product offerings. This commitment to innovate and serve our listening audience, in addition to client partners alike remains ever constant. With this in mind, we feel there is no one better suited than Target Spot to help us best monetize our streaming inventory.” says Eric Garcia Chief Radio Revenue Officer and General Manager of SBS New York.

About TargetSpot

TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences across desktop, mobile and connected devices. Advertisers work with TargetSpot to reach more than one third of all digital audio listeners [over 50 Million people] however and wherever they listen through high-impact audio, display, and pre-roll video, and branded content advertising solutions. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 distribution partners. TargetSpot is a unit of Vivendi Village, part of Vivendi, the global media and content group. www.targetspot.com

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at spanishbroadcasting.com.

 

MEDIA CONTACT FOR SBS:

Vladimir Gomez

Director of Communications & National Promotions

vgomez@sbscorporate.com

(786) 470-1644

MEDIA CONTACT FOR TARGETSPOT:

www.targetspot.com

Christine Hill

christine.hill@targetspot.com